3 things I learned from the start-up culture to implement in your team today.
June 6th 2017 / by Rianne Schuwer
Recently I joined GroupM’s nCo project mSpark – a new model for collaborative learning, experimentation and development. We invited four GroupM clients to nominate a problem that keeps them up at night, and got a small team to work on a solution over the course of 6 weeks. Within this model, we partnered with start-ups through co-working space Vibewire.
But what do these so-called “start-ups” bring to our business and the complex problems our clients are facing? Did we just buy into the hype of the start-up culture or was it actually useful?
Six weeks later I can assure you it’s the latter – for the simple reason that young entrepreneurs are not limited in their thinking and approach in any way. Sure, as a creative agency we push the boundaries and “Anything is possible” is our mantra at PLAY. However, working on our clients’ marketing and media problems gets us in a certain routine and process in which we tackle briefs. Start-ups are working purely for their own product, with their vision, passion and determination to make their idea work.
As an agency, we can’t approach every day like a start-up would. But we can learn from them, and implement their way of thinking in our process and ways of working. Here are three practical things I learned from the start-up culture and ways of working, and am taking away to the PLAY offices:
1. Post-it’s are everything
We probably used an average of 50 post-it’s per person, per day. Every brainstorm, exercise and discussion was documented on A3 paper and lots of post-it’s. They are one of the easiest ways to categorise, collaborate, and restructure your team’s thinking during discussions.
I also learned why my post-it’s always fall quicker than everyone else’s – peel sideways, not upwards. Minor detail, major impact.
2. Don’t get stuck working on one task
As soon as you start working on a big brief, there’s a chance you get stuck on one task before you move to the next one. Can’t make your way through the competitive review, or can’t seem to nail the one consumer insight? Move onto the next task and revisit later.
Chances are you get inspired by the next step
in the process, and suddenly you are nailing
what you were struggling with an hour ago.
Brilliant article, well written! Thanks for the tip on post-it’s. Will definitely try that.